Ken Choong光明

Licensee Salesperson

Nine years ago when Ken Choong arrived in New Zealand from Malaysia, no one would have predicted – least of all Ken himself, that his projected future contained a highly successful real estate business in the eastern bays, a wife and family and a genuine love of his newly adopted country.

With a background that has included computer gaming technology, network marketing, and digital mobile account management, Ken has a Diploma in Marketing and Advertising and a Bachelor of Business Marketing from AUT in Auckland. His entrepreneurial bent was utilised to good effect when he and his team won the New Zealand Students in Free Enterprise awards and represented New Zealand at the global competition in Singapore

Two years after arriving here, Ken fulfilled one of his primary goals – to live in the eastern bays. Working for Vodafone Mission Bay, Ken quickly rose through the ranks and built lifelong relationships with many of the bay’s residents who trusted him with the management and service of all their mobile technology requirements. His store was consistently ranked one of the top offices in the country and his skills in staff coaching and sales management did not go unnoticed. It was while Ken was taking care of a valued digital mobile client, Wayne Maguire, that his interest in the challenging and exhilarating world of real estate was inspired.

It wasn’t long before Ken was embarking on a new career with Wayne Maguire and Ray White Mission Bay. In no time at all Ken was nominated as a finalist in the REINZ Rookie of the Year and was smashing the company monetary incentive awards. In the three years that Ken has been selling property for his valued clients he has quickly risen to consistently being Number One agent in the office and has Ray White Elite status – an honour that many others take much, much longer to achieve.

Likeable with a sharp intellect, a ready smile, a compassion for others and the capacity to think on his feet, Ken is backed up by a dedicated team. Simron Singh, his PA is a past client who loved so much what he did for her in the purchase of her home, she joined the company! An ex-teacher, Simron enjoys the contact with people and is a familiar face at all Ken’s memorable open homes. Three other Team Choong associates support the sales and marketing arm of the organisation.

Ken is at the cutting edge when it comes to social media marketing and the promotion of property. His signwritten vehicles, creatively unique videos and stunning client events are the talk of the bays.

Ken Choong and his team have clear values and are continually building on the trust and loyalty they enjoy in the local area.

 Listing our property with Ken Choong & Peter Burgham at Ray White Mission Bay was a very positive experience for us. We were thrilled with the outcome they were able to achieve at auction, and with the high level of interest they were able to generate buyers for our property throughout the campaign.

We found Ken to be an extremely well connected agent with an impressive knowledge of the local market. He is a skilled and diplomatic sales person and negotiator with an outstanding work ethic. His ability to manage and maintain relationships with buyers throughout the campaign was key to our successful outcome. We felt at all times that Ken had our best interests at heart and we enjoyed his enthusiastic and engaging personality!

Likewise, Peter is a consummate professional, with impressive attention to detail and an outstanding work ethic. We found him to be a true gentleman who inspired trust and we felt that his follow up work with buyers and interested parties was second to none. He really left no stone unturned and it was this ground work which ultimately allowed us to achieve a great price.

Ken and Peter are a very strong team with the support of Simron in the office. We felt that having the benefit of a team far outweighed our experiences of listing with a single agent.

We would thoroughly recommend Ken and Peter at Ray White Mission Bay to anyone who wants to achieve the very best price for their property.

Ruth & Richard (Vendor)

Ken brings a smile to every meeting, handling hurdles with a diplomatic and professional manner. Ken also has had a lot of experience in dealing with both the local and Asian market. Ken continues to create success within the highly recognizable Ray White Central Eastern Network, led by Wayne Maguire & Megan Jaffe and backed up by the strong team support at Ray White Mission Bay. Planning and understanding the best marketing strategies are essential in achieving an outstanding result!


Alan White Elite Performer 2016

Top Salesperson Ray White Mission Bay 2014/15

Top Salesperson Ray White Mission Bay 2013/14

Top Salesperson Ray White Mission Bay 2013/15

Nominated REINZ Rookie of the Year 2013/14

Ray White Elite Award 2015/16

Ray White Premier Award 2015/16

Ray White Premier Award 2014/15

Ray White Executive Award 2013/14

Loan Market Top 3 Referral Award 2014/15


  • 2017 - Elite Performer
  • 2016 - Elite Performer
  • 2014 - Premier Member
  • 2014 - Top Referring Salesperson NZ - 3rd Place
In the market

Ken's Listings